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FINANWARE™
Analytical CRM provides a route and the
mechanisms to achieve in-depth knowledge of customers
from every angle of the business, thus building
an analytical basis on which an Operational CRM
can be assembled or integrated to connect the
solution with the on-line transaction methods
of the institution. This facilitates a business
interaction with the customers and the implementation
of marketing and sales strategies that are analyzed
and defined with the Analytical CRM.
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FINANWARE™
Analytical CRM makes it possible to study
all the relevant customer information, acquiring in-depth
knowledge of their preferences, the products used and
relationships maintained in order to identify their
habits and behavior patterns, their distinctive characteristics
and access to channels and the profitability that the
use of the Financial Institution's products and services
generates or could generate.
The technical analysis of the data
and findings is supplemented by tools enabling the dynamic
segmentation of the customers according to their own
attributes, using as parameters demographical, psychological,
geographical, financial and behavioral data and the
business relationship they maintain with the Institution
at the level of the products they manage, the profitability,
expected losses and other factors which are important
for an active customer-institution relationship management.
Information on customers, the products
and services they use and the activity carried out with
them facilitate the analysis of their preferred distribution
channels and the customer-product relationship, creates
the environment and facilities for the successful implementation
of the CRM strategies. These strategies are supplemented
by the information supporting the generation of marketing
campaigns, their follow-up and the evaluation and measurement
of their effectiveness.
This model also provides facilities
to analyze and determine optimal packages of products
and services that can be offered to each customer or
customer segment (Cross-Selling) in order to maximize
profits and the value of the Customer-Institution relationship.
As an option for the Financial Institutions
that so require, the FINANWARE™ Money Laundering
Prevention & Control is included to provide the
facilities required for customer segmentation, according
to criteria associated with asset laundering prevention
and control for the monitoring of customer activity
in order to detect any unusual or suspicious behavior
that should be recorded, investigated and reported,
according to internal and regulatory agency requirements.
This option contains facilities to check the data against
the black lists generated by the institution and local
regulatory agencies. As an additional option, it facilitates
integration with the systems available on the market
to collate with international black lists for assets
laundering control (OFAC) purposes.
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